Italian car maker Ferrari has been labelled the world’s most powerful brand due to its mix of desirability, loyalty and consumer sentiment, according to a brand strength index released today by Brand Finance. Brand Finance CEO David Haigh said Ferrari’s logo of the prancing horse is “instantly recognisable the world over, even where paved roads have yet to reach”. The brand is one of just 11 in a global elite that have ratings of AAA+ along with the likes of Google, Hermes, Coca-Cola and Red Bull Spectra Building Designers are proud to be the Designers for the new Home of Ferrari in Adelaide !!! DEVELOPERS have earmarked more than $2.5 billion of major city projects since the State Government relaxed planning regulations in March last year. The Development Assessment Commission has approved close to $700 million worth of projects since then and is assessing two more valued at $84 million. A further 24 projects worth $1.8 billion are progressing through the commission's pre-lodgement process, including the $350 million expansion of Adelaide Casino. Of the remaining 23, 15 are mixed-use projects with combinations of apartments, ho-tels, offices and retail, but the Government would not pro-vide specific details. And development industry leaders say the reforms have the potential to spark a private-building boom led by international investors. They say the growth will transform the city skyline over the next decade, complementing the rush of major public projects under construction such as Adelaide Oval and the new Royal Adelaide Hospital. The reforms doubled building heights to 30 storeys on parts of King William, Pulteney, Currie, Grenfell and Flinders streets, allowed 15-storey buildings on Gouger and Hindley streets and the terraces, and removed height limits for sites of more than 1500sq m. Developers can choose to collaborate with Government planners in a case-management service to refine applications before they are lodged, in order to slash formal approval times from six months to as little as a few weeks. Master Builders Association SA acting chief executive David Callan said allowing bigger projects made Adelaide more attractive to developers. "What's been most important is the lack of restraints and obstacles in seeking development approval so we can go ahead and build things in the CBD," he said. "We've seen particularly some international money funding some higher and medium-density developments in Adelaide, which is all very good for our economy." Property Council SA executive director Nathan Paine said the changes had given developers "greater capacity to generate an economic income". This was despite the industry still struggling with low levels of demand and confidence. Planning Minister John Rau said the surge in building activity "demonstrates confidence in the construction and commercial development industry in South Australia". The famous prancing horse will set up shop in Adelaide CBD after a year-long hiatus. Adelaide BMW operator Adelaide Motors has been awarded the prized Ferrari dealership and is finalising plans for a new state-of-the-art, stand-alone showroom.A new “face of Ferrari in SA'” is being sought to operate the dealership, which will offer sales and servicing. Adelaide Motors director Kym McInerney would not reveal the location of the new showroom but said its design had been approved by Ferrari headquarters in Maranello. However, The Advertiser understands the company's Suburban Taxi site at the western end of Hindley St is being proposed for the new development, expected to open later this year. “The new dealership will be a statement of modern Italian design and the showroom structure will incorporate design elements taken directly from Ferrari's vehicles,” Mr McInerney said. Ferrari has been absent from Adelaide's new car sales market since November 2011, when Prestige Formula was downgraded. The president of the South Australian division of the Ferrari Club Australia, Frank Russo, said it was critical the incoming sales and service team offered a superior level of customer service. “Regardless of whether it's a 2013 or a 1960s car, as far as our members are concerned their Ferrari is special,” he said. Adelaide Motors already plans to start servicing Ferraris from its West Tce home next month. THE famous prancing horse will set up shop in the CBD after a year-long hiatus from Adelaide's marketplace. Adelaide BMW operator Adelaide Motors has been awarded the prized Ferrari dealership and is finalising plans for a new state-of-the-art, stand-alone showroom. A new "face of Ferrari in SA" is being sought to operate the dealership, which will offer sales and servicing. Adelaide Motors director Kym McInerney would not reveal the location of the new showroom but said its design had been approved by Ferrari headquarters in Maranello. However, The Advertiser understands the company's Suburban Taxi site at the western end of Hindley St is being proposed for the new development, expected to open later this year. "The new dealership will be a statement of modern Italian design and the showroom structure will incorporate design elements taken directly from Ferrari's vehicles," Mr McInerney said. Ferrari has been absent from Adelaide's new car sales market since November 2011, when Prestige Formula was downgraded. The president of the South Australian division of the Ferrari Club Australia, Frank Russo, said it was critical the incoming sales and service team offered a superior level of customer service. "Regardless of whether it's a 2013 or a 1960s car, as far as our members are concerned their Ferrari is special," he said. Adelaide Motors already plans to start servicing Ferraris from its West Tce home next month. "Regardless of whether it's a 2013 or a 1960s car, as far as our members are concerned their Ferrari is special." |
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